This week we talk with Dr. Kate Browne in depth about how to find or share your brand story. Kate is a storytelling strategist and writing consultant who helps entrepreneurs find and share their brand stories in an honest, unforgettable way. She also founded Taking Up Space, an online self-care advocacy project, to empower consumers to think critically about the rhetoric of health, wellness, and fitness marketing.
Episode Highlights
- Defining brand story and why it matters
- Alot of companies do “phone book marketing”, in essence confusing the internet with a phonebook.
- It’s not just about your service, it’s about the whole experience that customers are going to have with your business
- How a company can get started on creating their brand story.
- The Hero’s Journey as it pertains to your brand story and why you need conflict and a resolution to that conflict in your brand story.
- Watch the TED Talk on Kate’s website at: https://katebrowne.net/
Dr. Kate Browne
Dr. Kate Browne is a storytelling strategist and writing consultant who helps entrepreneurs find and share their brand stories in an honest, unforgettable way. Kate also founded Taking Up Space, an online self-care advocacy project, to empower consumers to think critically about the rhetoric of health, wellness, and fitness marketing. Her TEDx Talk, “How I Found Real Fitness Inspiration: Saying ‘No’ to Fitspo” shows how autobiographical marketing tactics of the 19th century freak show influence advertising in the fitness industry today. Kate is also a proud preschooler’s mom, an iced coffee enthusiast, and is writing the first academic book on her favorite sitcom, Golden Girls.
Follow Kate online at:
Website: katebrowne.net
Facebook: Taking Up Space
Instagram: @takeupspacewithkate
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