This week we talk with Susie Trujillo, Founder & Chief Strategist at STRUC, a strategy consultancy building brand positioning and marketing programs for growth-stage companies. We talk about common mistakes businesses make when it comes to marketing, where to start with your marketing efforts and how to market when your business is scaling up and at growth stage.
This week we talk with Dr. Kate Browne in depth about how to find or share your brand story. Kate is a storytelling strategist and writing consultant who helps entrepreneurs find and share their brand stories in an honest, unforgettable way. She also founded Taking Up Space, an online self-care advocacy project, to empower consumers to think critically about the rhetoric of health, wellness, and fitness marketing.