This week we talk with Alison Mountford, founder of Ends + Stems about her meal planning business that helps reduce household food waste. We talk about her entrepreneurial journey and what led her to open Ends + Stems and how the business is evolving. Alison shares tips on how she’s grown her customer base and how she retains them. She also talks about managing a large amount of content on an ongoing basis — tools she uses and tips on what has worked best for the business.
Our first episode of Season 3 features female entrepreneur Marie Denee, creator of The Curvy Fashionista, a respected voice in the plus size fashion arena. Marie shares her entrepreneurial journey and growing The Curvy Fashionista into the powerhouse it is today. We dive into influencer marketing, building a brand, driving website traffic, social media marketing, editorial calendars, business systems and so much more!
This week we talked with fempreneur Charlene Dipaola founder of Hip Shake Fitness about how she started and runs her online fitness business. Charlene shares why she decided to take the leap into entrepreneurship even though she was very successful in a corporate career. She also talks about her own health journey including a Polycystic Ovarian Syndrome (PCOS) diagnosis. Charlene also shares how she started an online dance workout studio even though she considers herself to be an awkward dancer. In the conversation, we dive deep into how analytics can drive business decisions and help increase conversion rates, how Hip Shake Fitness uses Facebook and YouTube to grow community and drive sales and how to maximize content creation.
This week Gretchen had the opportunity to talk with Kalyn Johnson Chandler, founder of Effie’s Paper out of Brooklyn, NY. Kalyn shares her experiences going from being an environmental attorney to running a successful online business. She offers great tips on how to start an online business and what she wished she knew before starting her own business.