In this episode we talk with Ashley Wilson founder of Everest and Company about how she launched her online boutique e-commerce business after spending several years working in the music industry. Ashley talks about how she used social media (Snapchat in particular) in partnership with a local launch party to kickoff the company. Ashley also talks about tools like Shopify that she uses on a daily basis. She also shares a bit of her social media strategy. Lots of great info for fempreneurs and in particular those launching e-commerce businesses.
running an online business
This week we talked with fempreneur Charlene Dipaola founder of Hip Shake Fitness about how she started and runs her online fitness business. Charlene shares why she decided to take the leap into entrepreneurship even though she was very successful in a corporate career. She also talks about her own health journey including a Polycystic Ovarian Syndrome (PCOS) diagnosis. Charlene also shares how she started an online dance workout studio even though she considers herself to be an awkward dancer. In the conversation, we dive deep into how analytics can drive business decisions and help increase conversion rates, how Hip Shake Fitness uses Facebook and YouTube to grow community and drive sales and how to maximize content creation.
This week Gretchen had the opportunity to talk with Kalyn Johnson Chandler, founder of Effie’s Paper out of Brooklyn, NY. Kalyn shares her experiences going from being an environmental attorney to running a successful online business. She offers great tips on how to start an online business and what she wished she knew before starting her own business.