This week we talked with fempreneur Charlene Dipaola founder of Hip Shake Fitness about how she started and runs her online fitness business. Charlene shares why she decided to take the leap into entrepreneurship even though she was very successful in a corporate career. She also talks about her own health journey including a Polycystic Ovarian Syndrome (PCOS) diagnosis. Charlene also shares how she started an online dance workout studio even though she considers herself to be an awkward dancer. In the conversation, we dive deep into how analytics can drive business decisions and help increase conversion rates, how Hip Shake Fitness uses Facebook and YouTube to grow community and drive sales and how to maximize content creation.
Entrepreneurship
Episode 46: Growing a Brewery – An interview with Nicole Carrier, founder of Throwback Brewery
In this episode we talked with Nicole Carrier, co-founder of Throwback Brewery, New Hampshire’s only 100% women-owned brewery about growing a brewery. Nicole shares with us how she and her co-founder started the brewery, how they funded the venture and their expansion from a nano-brewery to full brewhouse located on an historic farm property. Nicole talks about what it takes to run a craft brewing operation and full restaurant on an historic farm. Nicole also shares her experiences being a female brewery owner in a male dominated industry.
Episode 37: Starting a nonprofit clothing line for people impacted by sexual assault — An interview with founder and entrepreneur Maegan Carberry
This week we had the opportunity to talk with Maegan Carberry, founder of Birdbrain, non-profit clothing line seeking to comfort rape victims and help others support them. We talk to Maegan about how she took the bold move to truly lean the f*ck out and create the life she wanted for herself and others like her.
Episode 34: Engaging a Niche Audience — An interview with Body Confidence Coach Morgan Elizabeth Brown
In this episode, we talk with Morgan Elizabeth Brown a Body Confidence Coach in Portland, Oregon who is engaging a niche audience. She shares with us the techniques she uses with her clients to help them stop hating their bodies and start treating themselves with love and respect. She does so with humor, love, and zero bullshit. Morgan pulls from her own experience to help people on their path to a better relationship with their body WITHOUT dieting and weight loss.
Her experience with her own body acceptance journey has given Morgan the empathy and inspiration to help people on their path to a better relationship with their body without dieting or weight loss. She also shares with us how she builds her client space in such a niche and sensitive space.
Episode 33: Scaling a Business – An Interview with Jennifer Masley
In this episode, we talk about scaling a business with health and wellness entrepreneur Jennifer Masley. Jennifer Masley is founder of Michigan-based Sip Organic Juice Bar and Jenergy Nutritional Food Bar and EiO & THE HIVE, an all organic restaurant in West Nashville. Jennifer shares with us how she started her first business the Jenergy Bar after the 2008 market crash left her then husband’s real estate development business at an overnight loss of $17 million. Her Jenergy bar led to starting Sip Organic Juice Bar which she scaled from her kitchen to a storefront to multiple locations and then began franchising.
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Episode 32: The Business of Music with Musician Kerry Hart
In this episode, we talk with Los Angeles musician, singer, songwriter and recording artist Kerry Hart about the business of music. Kerry is a musician turned entrepreneur then back to musician. She has always written songs, but three years ago she decided to pursue her music career full force and started hustling to make it happen. She shares her approach to treating her music like she has with her multiple startups. She also talks about how she stays centered enough to write and manage her family of three, while also working with her husband in their tech company.
Stick around to the end of the episode to hear an exclusive and unreleased song of Kerry’s titled If Only. What an honor that she is sharing it with us!
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