In this episode, we talk with Michele Hansen about the business she co-founded with her husband, Geocodio. They launched the business as a side hustle together just after they got pregnant with their first born, now Michele works full time on the business. We talk with her about what it took to make that change and how she has been able to grow the business using a lean startup model, selling to her most engaged customers and restructuring her posts based on what keywords people are using to find her site. Michele has some brilliant tips for fempreneurs on how to develop a Google Search Strategy and structure SEO to attract the right customers.